New Medias Influence On Society - 1564 Words

Everyone has a voice Prior to new media evolution, people were extremely limited in interaction with each other and were restricted largely to the people that they knew in-person. Development of new media, especially the social media changes the way people engage, how they communicate and share ideas, entertain themselves down to the way they think. In a tremendously short period of time, new media have accelerated the culture people are living in and transformed the way, in which people live, work and play. One of the biggest changes new media causes in the way that people interact is that it allows information to move at a rapid pace. This has opened-up opportunity to share opinions with a far wider audience and get a message out to thousands or even millions of people uncensored. So, today, people are inundated with a daily deluge of content and anyone can be a powerful source of influence. New media has empowered people to have a voice and a chance to be heard as much or as little as they want. Thus , it has significantly redefined relationships among people and has forever changed the way people do business. Expectations of today consumers have changed and they are no longer passive consumers. They expect to be respected rather than treated as sales leads and expect gratification when it comes to searching, finding, and having information. Hence, today, the world of consumers is different from its past era, which make past marketing tactics outdated and irrelevant.Show MoreRelated Enjoyment of Being a Girl: Overcoming Industry Standards Essay1489 Words   |  6 Pagesa clinical social worker (WVU). The media is such a huge influence in people’s lives sometimes they don’t realize it. As women are walking down the street, the media can influence them. As people are riding in the car, the media can influence them. 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Despite its downside, Mass MediaRead MoreMedia s Impact On Society956 Words   |  4 Pagesdifferent races and ethnicities. â€Å"The media can influence people s perception about a particular topic or person, it can change attitudes, feelings or behaviors. The television has the strongest influence on the general public†(Mitu, 2011). The media’s impact on society has been studied since the 50’s. Back then, it was concluded that the media can and does influence society. This influence can be either positive or negative. Over the past five decades the media’s outlet has grown far past anyone could haveRead MoreThe Impact Of Traditional Media On The Society Essay1382 Words   |  6 Pages1. Introduction and background The traditional media (print and electronic) plays an important role in the society. Bagdikian (1997) explains media is a source of education, entertainment and information. It also acts as a watchdog to protect public interest against malpractice and create public awareness. It should represent the public and speak for them. It also sets the agenda. Its responsibility is to be truthful, fair, accurate and objective. It should follow the agreed code of ethics and professionalRead MoreFemale Athletes And Male Athletes1390 Words   |  6 PagesIt’s pretty clear that in today’s society males are the dominate figure in sports. Unlike female athletes, men receive a tremendous amount of media attention than female athletes. Young boys grow up watching television bombarded with heroic images of male athletes. They have something to look up to, while young girls do not receive the same images. Male and female athletes have many equal opportunities when it comes to playing and succeeding in sports. Yet it seems that male sports happen to catchRead MoreMedia and The Agenda Setting Theory1337 Words   |  5 Pagesand public trial, the indicted typically receives mass media coverage, making the individual susceptible to the opinion’s of the public. This is especially true in the case of a renowned individual, such as a celebrity or politician. The media’s coverage of the news, prior to a fair hearing, results in public scrutiny of subjects. Media involvement generates public uproar, frequently resulting in the condemning of the accused preceding their right to a fair trial as stated in the Canadian Charter ofRead MoreMedia and Politics: Agenda Setting and Framing Essay examples863 Words   |  4 Pagesmake appearances on talk shows, televise town hall meetings, and press conferences. Their agenda is not the issues they present or their positions on them, but to gain media attention. If the candidates do not present interesting visuals or dramatic news, than the media can pull the plug from underneath them. The media has a good deal of discretion over how individuals are allowed to portray themselves (Ginsberg, Lowi Weir, 1999, p. 298). In addition, the media has control over how they portrayRead More Media And Politics: Agenda Setting And Framing Essay871 Words   |  4 Pagesmake appearances on talk shows, televise town hall meetings, and press conferences. Their agenda is not the issues they present or their positions on them, but to gain media attention. If the candidates do not present interesting visuals or dramatic news, than the media can pull the plug from underneath them. â€Å"The media has a good deal of discretion over how individuals are allowed to portray themselves† (Ginsberg, Lowi amp; Weir, 1999, p. 298). In addition, the media has control over how they portray